Brand Strategy & Voice
Questions we answer:
- How do we distil our reasons for existing into one core purpose?
- Which message will resonate with our customers the strongest?
- What does our brand deliver that customers can't find elsewhere?
- How do we simplify our cluttered brand portfolio?
- How can we pick a memorable brand name that reflects our differentiation?
- How can we evolve our brand to reach a younger audience?
Branding & Design
Questions we answer:
- What kind of visual identity will resonate the most with my customers?
- What do we need to consider when choosing a logo?
- How can I give my brand a more contemporary look without sacrificing brand recognition?
- How can the brand identity reflect our brand purpose?
- How can we stand out and win maximum shelf space with our packaging?
- How can we roll out our brand in a consistent way?
Digital & Web
Questions we answer:
- How do we express our brand strategy through a digital experience?
- How do we translate our business into a digital experience?
- Where in the sales funnel can we make the most impact on conversions?
- What new service lines can we introduce to capture unmet opportunities?
- We want to take our brand into the metaverse – how do we start?
- What tech stack should we use for our website?
Content & Campaigns
Questions we answer:
- How can we turn our brand story into an experience?
- How do we create a multi-channel brand activation campaign for our brand?
- Our product is really complex – how do we activate it in a compelling way?
- How can we do a collaboration with a brand we like?
- How can we streamline our content to be shareable on all our channels?
- How can we talk more about ESG topics in a credible way?
SEO & GB optimization
Questions we answer:
- How can we improve our website's search engine ranking to attract more organic traffic?
- Are our Google My Business listings accurately optimized to enhance local search visibility?
- What strategies can we implement to increase our website's backlink profile and domain authority?
- How do we effectively incorporate keywords into our website content to improve SEO?
- What methods can we use to monitor and respond to customer reviews on Google My Business for reputation management?
- Are there any local citation opportunities we're missing out on that could improve our local search presence?
SEO & Google Business Optimization
SEO and Google Business Optimization enhance your client's online visibility, making their business more discoverable in search results and local listings. This increases website traffic, drives conversions, and builds trust among potential customers.
Questions we answer
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Google My Business Setup
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Local SEO
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Review Management
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Photos and Posts Optimization
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Web SEO
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YouTube SEO